Turning insights
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Another instance of this is a project called "City to Car Notifications", which endeavors to provide Mercedes-Benz drivers with information about road safety hotspots and other high attention areas, such as school zones, through their in-car infotainment system. The project was piloted in cooperation with the European Institute for Innovation and Technology in Amsterdam and Helsinki, where on-trip notifications were successfully tested for effectiveness. Moving forward, the team aims to introduce this and other features to Mercedes-Benz vehicles, to enable customers to contribute towards creating a safer and more efficient urban mobility.

One project that exemplifies this approach is the "City Edition" initiative, which has released editions in Berlin, Hamburg, Los Angeles (USA) and Sanya (China). These editions offer a unique combination of features and services that cater specifically to the needs and preferences of each city. For instance, in the bike-friendly cities of Berlin and Hamburg, the "City Edition" includes a flexible electric vehicle subscription, an eBike, and a monthly charging credit – all for one fixed price per month. In Los Angeles, the package comprises a Mercedes-Benz EQS with a premium scooter from a US-based company stored in the trunk, along with a home wallbox for convenient charging at home.